Summary
Senior UX leader and strategist with 20+ years of experience spanning agency and in-house. Specializes in connecting user insight to business strategy, from early vision and stakeholder alignment to execution. Has shaped digital experiences for brands including Microsoft, PlayStation, and the NFL across entertainment, healthcare, CPG, automotive, and banking.
experience
Dentsply Sirona
Lead Service Designer – Mar 2025 - Jan 2026
Conducted discovery, facilitated strategic alignment, and led design teams for new digital initiatives
Led discovery, content strategy, and design of a new SureSmile website, resulting in a 6x increase in doctor leads
Established a research and design approach for Dentsply's eCommerce optimization, with early enhancements contributing to significant revenue impact within two months
Byte
Lead Service Designer - Full-Time – Mar 2024 - Mar 2025
Senior UX Strategist (User Experience) - Freelance – May 2022 - Mar 2024
Led discovery, strategy, and cross-discipline design teams to define digital vision for new products and services
Defined a website evolution vision that aligned leadership around a unified approach for accommodating a growing product and service portfolio
Supported the launch of a pilot to validate a new service offering, generating insights that informed market targeting, pricing strategy, and end-to-end experience refinements
Parental Leave & Career Break – Sep 2021 - May 2022
Phenomenon
Senior Product Strategist - Contract – Feb 2020 - Sep 2021
Established product vision, planning, and led design for client’s rebrands, redesigns, and product launches
Led UX strategy and design of Central Pacific Bank’s mobile app, which has a 4.9 star rating in the app store
Designed and launched a COVID relief microsite in 5 days, enabling CPB to lead all Hawaii banks in PPP loan volume: 11,800 loans, $875M, and 2,300 new business clients acquired
Led discovery and concepting for KB Home's digital transformation, contributing to a ~40% average revenue increase
Wunderman Thompson
Director of UX Strategy (User Experience) - Contract – Oct 2019 - Feb 2020
Partnered with Southern California Edison's digital leadership to deliver a comprehensive redesign strategy, aligning executives around a unified digital direction
Possible - formerly Schematic
Senior UX Strategist – Nov 2017 - Jul 2019
Contributed to a portfolio of UX improvements for Southern California Edison, improving JD Power Business satisfaction scores from 759 to 776 and increasing self-service adoption from 51.2% to 53.1%
Led a communication personalization pilot for Southern California Edison with email open rates of 39.0% and click-through rates of 2.7%, outpacing industry benchmarks of 26.5% and 2.0%
Senior UX Lead – Jun 2015 - Nov 2017
Conducted extensive multi-market research and led the redesign of the PlayStation 4 Store, contributing to a ~102% increase in PlayStation Network revenue over two years
Led the design of Microsoft's Surface marketing website and contributed to a unified design system across Microsoft's entire device portfolio, contributing to an ~87% increase in Surface sales over two years
UX Lead (User Experience) – Mar 2012 - Jun 2015
Led UX design teams from discovery to delivery, partnering with cross-discipline leads and presenting work to senior stakeholders
Associate UXD → UXD → Senior UXD – Aug 2007 - Mar 2012
Vivendi Universal
QA - Associate Project Lead – Mar 2006 - Aug 2007
Directed multi-platform QA team on Crash Bandicoot, Eragon, Scarface, and F.E.A.R. titles, with zero delayed submissions
Core Skills
UX Strategy
Service Design
Product Strategy
Design Leadership
Continuous Discovery
UX Research
Jobs-to-be-Done
Competitive Analysis
Usability Testing
Workshop Facilitation
Service Blueprinting
Customer Journey Mapping
Information Architecture
Prioritization & Roadmapping
Content Strategy
Wireframing
Prototyping
Interaction Design
Design Systems
Stakeholder Management
Accessibility
Tools
Figma
FigJam
Claude
Sprig
Miro
Confluence
DoveTail
Microsoft 365
Google Workspace
Education
University of Southern California
Bachelor of Arts in Communication
AWARDS
Emmy
Cannes Lions (2)
A-List Hollywood
American Advertising (5)
Media Vanguard
Target Best of Bullseye Awards (2)
POSSIBLE Relentless
Vivendi’s Most Productive (2)
NOTABLE CLIENTS
Amy Van Dyken Foundation
AT&T / Direct TV
Baby Jogger
Brocade
Bungie
Byte
Cablevision
Comcast
Dentsply Sirona
Gillette
Graco
KB Home
Lion Capital
Live Nation
Madison Square Garden
Microsoft
Mitsubishi
Newell
NFL
Rubbermaid
Sharpie
Southern California Edison
Starkey Hearing Foundation
Starz
Target