Summary
User experience lead and digital strategist with 20+ years of diverse industry experience. Proven track record of leading multi-discipline teams to create digital experiences that deliver results.
experience
Dentsply Sirona
Lead Service Designer – Mar 2024 - Jan 2026
Conducted discovery, facilitated strategic alignment, and led design teams for new digital initiatives
Led discovery, content strategy, and design of a new SureSmile website, resulting in a 6x increase in doctor leads
Established research and design approach for the optimization of Dentsply’s eCommerce experience
Byte
User Experience Strategist – May 2022 - Mar 2024
Conducted discovery, facilitated strategic alignment, and created vision
Defined digital strategy and vision to support the roll-out of new products and services
Helped launched pilot test to validate demand for a new service and collect insights to refine the service
Phenomenon
Freelance Senior Product Strategist – Feb 2020 - Sep 2021
Established product vision, planning, and led design for client’s rebrands, redesigns, and product launches
Led UX strategy and design of Central Pacific Bank’s mobile app, which has a 4.9 star rating in the app store
Led UX strategy and design of KB Home’s digital transformation, contributing to a 20.5% revenue increase
Wunderman Thompson
Freelance Director of CX Strategy – Oct 2019 - Feb 2020
Worked with Southern California Edison’s digital leadership to define a comprehensive digital redesign strategy
Possible - formerly Schematic
Ascended from an Associate UX position to creative and strategic leadership roles over a 12 year stint
Senior CX Strategist — 2017 - 2019
Associate Creative Director — 2016 - 2017
User Experience Lead — 2012 - 2016
Senior User Experience Designer — 2012 - 2010
User Experience Designer — 2010 - 2009
Associate User Experience Designer — 2007 - 2009
Competencies & Tools
UX Research & Synthesis
Product Strategy
UX Strategy
Content Strategy
Prioritization & Roadmapping
Service Design
Design Leadership
Stakeholder Management
Figma
Sprig
Claude
Education
University of Southern California
Bachelor or Arts in Communication
AWARDS
A-List Hollywood Award
American Advertising Awards (5)
Cannes Lions Awards (2)
Emmy Award
Media Vanguard Award
POSSIBLE Relentless Award
Target Best of Bullseye Awards (2)
Vivendi’s Most Productive (2)
NOTABLE CLIENTS
Amy Van Dyken Foundation
AT&T / Direct TV
Baby Jogger
Brocade
Bungie
Byte
Cablevision
Comcast
Dentsply Sirona
Gillette
Graco
KB Home
Lion Capital
Live Nation
Microsoft
Mitsubishi
Madison Square Garden
Newell
NFL
Sharpie
Baby Jogger
Rubbermaid
Southern California Edison
Starkey Hearing Foundation
Starz
Target