HELLO.
User experience lead and strategist with 20+ years of diverse industry experience. Proven track record of leading multi-discipline teams to create digital experiences that deliver results.
What I do
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How I Work
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How I got here
My Beliefs
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Even the most experienced professionals have blind spots.
The best work happens when more perspectives are included, which is why I regularly seek insight from customers, teammates at every level, and the work of others who’ve solved similar problems.
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I value working with good people above all.
Respect, kindness, and chemistry create space for open communication, honest feedback, and collaboration that feels effortless and produces the best work.
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AI is a powerful tool, but tools alone don’t guarantee good outcomes.
If you handed me a violin, the result would sound very different than if you handed it to a professional musician. The instrument is the same, but experience shapes what’s possible. Working with AI is similar: knowing what to ask, how to guide it, and how to evaluate the results makes the difference.
A little about me
Outside of work I enjoy spending time with my family and friends, college football (Fight On!), puzzles, games, and indoor bouldering.